Sony Announces VENICE 4K Live Bundle: Bringing the Cinematic Look to Live Production March 15, 2023.Canon Introduces a New Lithography System to Produce Full-Frame CMOS Sensors March 16, 2023.Women’s Cinema: Meet DP Carolina Costa AMC March 17, 2023.Panasonic Announces it has Developed its Organic Sensor March 20, 2023.Young Cinematographer Ksenia Sereda on Translating a Video Game Into a Renowned TV Series March 21, 2023.Fujifilm Ships its Flagship FUJINON Duvo 25-1000 Cinema Box Lens: Price is $265,000 March 23, 2023.DaVinci Resolve 18: Download Free Guides by Blackmagic March 23, 2023.Xelmus Apollo Anamorphic Lenses on Sundance March 24, 2023.And that’s because: “As of today, Frame.io is now an Adobe company” (stated by Frame founder), which is a sentence that says it all. Thus, I believe in the near future, users that want to utilize Frame will have to pay subscription fees to Adobe. Adobe wants to keep Frame’s technology (and users) close to its chest, and without sharing this card with others. Although Frame claimed that the service will continue to be supported on other NLEs, I wouldn’t count on that. An Adobe companyįrom now, Frame belongs to Adobe. I believe in the near future, users that want to utilize Frame will have to pay subscription fees to Adobe. This is not just a color correction button (“Auto Tone”) but a whole new service within the apps. Adobe promises that all Creative Cloud customers will benefit from seamless collaboration on video projects with Frame.io workflow functionality built natively in Adobe Creative Cloud apps like Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop. According to Adobe, this merging will “radically accelerate the creative process and deliver an end-to-end video platform”. Hence, Adobe purchased the technology, or should I say, Frame’s user base to bring them to Premiere Pro, Photoshop, and After Effects. That means, Adobe needed a winning card for its NLE… a Joker that would bring a major advantage over other dominant NLEs (Final Cut, DaVinci Resolve, and Avid), and thus the solution of dramatically enhancing cloud-based editing with the help of Frame, seemed to be very logical. In the press release, Adobe stated that the addition of Frame.io creates an opportunity for Adobe, in conjunction with the partner ecosystem, to expand beyond video editors to a broader set of customers, teams, and enterprises. $1.275 Billion with 1M customers works out at $1275 for every customer Frame currently has. And Adobe has just paid for it $1.275 billion in cash. Think of it like Zoom, which its stock has multiplied itself during the pandemic (now it’s in free-fall). As you can understand, this service was very needed, and super amplified during the Coronavirus. An exit of a billion is a huge success (=bubble). The company was founded in 2014 and raised $90 million over its lifetime. The Frame.io platform centralizes media assets, including dailies, scripts, storyboards, and more, while also allowing feedback and comments, annotations, and real-time approvals. This allows remote creative teams to collaborate securely and in real-time from anywhere in the world. Integrated with most major professional video tools, Frame.io streamlines the creative process by centralizing assets and feedback in the cloud. Per definition, Frame.io is one of the world’s leading video review and approval platforms with over 1 million users. It’s expensive, but sophisticated and trusted by professionals. I mean, it’s an outstanding product that facilitates editors’ life in many ways. Thanks to COVIDįrame.io owns its success to COVID. Frame.io and Adobeįrame.io is another COVID-bubble. Frame.io was a leading cloud-based video review and approval platform, and from now is an Adobe company, and Premiere Pro’s new joker. Adobe has announced the completion of its acquisition of Frame.io for $1.275 billion in cash.
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